Thursday, November 22, 2012

Are You Staying on Top of Search Engine Marketing News Like Apple Maps?

This is no rumor. Apple plans to remove Google's integration into its mapping platform on iPhones, iPads and even iPods. In June, Apple provided iOS 6 developers with its new mapping product, which is planned to be release in Fall 2012. The release of Apple Maps makes a dramatic impact on local search engine marketing. Smartphones make up a large part of the cell phone market and iPhones are a large part of that smartphone market. This means people searching locally on the iPhone will now have a different set of results than currently, swaying the market of local search a bit.

Although speculating on the change could be fun, it is important to focus on the facts that have been released. Apple Maps is said to use Yelp when providing local data that includes businesses, ratings, reviews and media. However, it has been said that Localeze will be a source of data aggregation.

What Does This Mean for SEM?

Locally this will have a large impact on where local search is being done. Currently Google controls the local market with so many avenues to search on. With the upcoming changes to Apple phones, this could be a large shift in the market. While most local online marketing companies focus solely on Google it is important to plan for any shift in the local search market. Small businesses that have focused their energy on reviews around the web but neglected Yelp may find themselves being overlooked.

Search engine marketing news like this is important to follow when advertising locally on Google, Bing and other search engines. However, it could be more important to prepare for any upcoming changes by diversifying your efforts. Local online marketing companies that provide customers with a complete web presence, such as Local SEO Sites, will continue to thrive on new platforms.

Local search has changed rapidly over the past few years. With this new upcoming change to Apple iPhones, we can see it will continue to break new ground. It will continue to evolve and adapt to what searchers want and need locally. With changes to mapping offered by Apple Maps, we could see a change in how searchers react to data that is associated with their search. Things like better traffic information and multiple routes to choose from may result in a new destination decision for local searchers. This could mean a huge change to how local search is used in the future.

By keeping current with data aggregation changes, new platforms and apps, and focusing on the web as a whole, companies can avoid a decrease in local traffic during the upcoming changes. The days of simply throwing up a website with a few local business directory submissions have become long gone. Currently local search relies on completing a web presence to be found in every place possible. The future relies on tailoring your small business web presence for searchers with real time data and reviews.

There Is Life After Divorce

A married woman becomes a single woman for one of two reasons: death or divorce. The former is an honourable state, the latter is not.

When a woman loses her husband to death the neighbours all rally round and provide meals and any help they can give with regard to household repairs or cleaning or anything that is needed. They are willing to provide comfort and a shoulder to cry on. They are available for the widow and they include her in their activities, feeling sorry for her that she is now so alone.

However, things are quite different when a marriage ends due to infidelity or marital breakdown. That immediately plunges a woman into a new category. She is transformed, instantaneously it seems,from a married woman to a divorcee. Becoming one of many, part of a group of used and discarded women, seen as suspect by all those who are still safely ensconced in the womb of their marriage.

People tend to withdraw from her. Invitations to get togethers cease. It appears that women think their husbands might be attracted to the idea of an "available woman" and so the women who used to be friends withdraw and leave her alone with her tears and her fears. There are no meals prepared and no offers of help. Husbands are kept at home just in case, for such is the image portrayed of a divorcee. The husbands might not be safe. She might cause the destruction of other marriages.

We read jokes all the time about the lonely divorcee who invites the mailman, the milkman, or the Maytag repairman into her home with the intent of seducing him. (A joke made up, I am sure, by a man who has never known the humiliation and pain of being a divorcee.) Perhaps she even seduces them one right after the other, for such is the life of the "gay divorcee", isn't it? Freed from the bonds of marriage, with unmet needs and desires, divorcees are wanting to fill the void; or at least that is the popular image. And so in place of invitations to parties or neighbourhood barbeques which were formerly were issued to the couple and their family, there is an empty mailbox, and the phone stays quiet. She checks it every now and then to make sure it is still working.

The divorcee begins to feel as though she no longer exists; as if, because she is no longer half of a relationship, she ceases to be a part of the neighbourhood. Women who used to call her friend no longer call. Her children are not invited to play with the neighbours' children. Perhaps the women feel they would be contaminated by the disease of divorce, as if it were a virus that could be caught, or maybe they just don't know how to talk to a newly divorced woman. A divorced man, on the other hand, is often seen as more eligible and is a welcome addition to many parties. His social life may increase, and because he usually does not have the children, his disposable income is often enough to keep him comfortably.

However, life goes on. The bills still have to be paid, the kids still have to be fed and they have to be clothed. Family chores that were done by two are now done by one. If the children are old enough, they can chip in and help with the household duties such as dishes and meal preparation and housecleaning. Because of the reduction in income, the divorcee is often forced to seek employment and then she has two jobs; one inside and one outside the home.

Sometimes the inside life doesn't change much. For those who had husbands who simply went to work and came home at night expecting to be waited on, their workload is reduced by one person, so this can be a blessing. But the availability of a backup when she is really tired and the kids are really obnoxious is a problem. She has to deal with all the problems, tired or not.

Because she has been ostracized by her neighbours she seeks out other divorcees for companionship, often building relationships and forming deep bonds that last for years as they share the day to day problems and achievements. They get together with their kids and pool their resources for family dinners. They support each other in job searches, in the handling of problems, in the fights with their exes. They listen to each other and care for each other's children.

Sometimes, because of the great reduction in income, divorcees are forced to apply for an allowance from the provincial government. This is known as welfare or Mother's Allowance. There they are told that they have no right to have a phone or a car, or any of the things they consider necessities but the government considers luxuries, such as a heating bill over the allotted amount. Widows, on the other hand, usually receive a pension from their husband's estate which they can spend however they want, with no rules. The divorcees are told to sell the car and get rid of the phone, even if they are out in the country. If they have a house, they might have to give it up and move the children to a new area. Sometimes, in order to survive, they may use credit cards to buy the things they feel they need for their kids for school and other activities. They may not be able to send their kids on school trips or buy the clothes that the kids need to fit in and so their kids may be ridiculed because of the way they dress. When the kids come home crying, they often feel guilty and wonder if they couldn't have worked things out better with their ex-husbands. They cry but try to hide the tears from their children, not wanting to upset them.

When the divorcee ventures into the realms of the full-time employee instead of part-time, she must find a babysitter for her kids, arrange everyone's schedule and settle into her new lifestyle. She tries to find a boss who is willing to let her attend the various special events at her children's school and cries silently to herself when she is unable to attend a day graduation due to work, or when she is unable to see her children receive sports awards, but she knows that she is doing the best she can. She attends what she can in the evenings and on weekends and hopes it is enough.

As the divorcee settles into life on her own, she may begin to find advantages such as being able to go where she wants, when she wants and with whom she wants. She has only to consider herself, and her kids, if she has any. Eventually the heartaches will ease a little and the divorcee will reach out to others a little more, perhaps even being willing to take the risk of dating another man.

Her circumstances may not have changed a lot. She still struggles to pay bills, to provide for her kids, yet she finds her life is full. Not the rumoured life of the gay divorcee, replete with men or with parties and wild living, but one of love for her kids, and perhaps of studying for a degree while working in a fulfilling career where helping others. She has weathered the storms of life and feels that she has come out on top. Her children move on to their own homes and to employment. Perhaps her eldest has his dream job, that of webmaster and service technician. Another may become the youngest Inventory Control Manager and the only female one in Eastern Ontario for a large soft drink company. Another, with a child of her own, may work part-time and plan to return to school to take an Esthetics course. Her children could be very involved in hockey, perhaps playing at the AA level or Junior A level which requires a lot of travelling and sacrifice of personal time. But to her it is all worth it to watch her child score the winning goal and to see the smile on his face as he turns from the net. Her heart swells with pride as his teammates congratulate him and the parents lean over to say how well he played.

Yes, life continues after divorce, the pain and heartache suffered in the beginning eventually fade somewhat and the divorcee finds the strength to survive and, more than that, to move on to whatever the future has in store.

3-D Printing Will Need Completely New Laws to Protect Intellectual Property

The future is rapidly approaching and 3-D printing is about to change everything. We are already printing books on demand and those are copyrighted, but what happens when we start converting 2-D to 3-D and go off on our merry-way printing up a storm? Okay so, let's talk shall we?

Copyright Law normally has to do with 2-D work, or in the case of a 3-D sculpture a component within has to be severable to be to by copyrighted, but if a 3-D printed object is all one piece, part of something larger, integrated into the whole in a holistic way, will it still be copyrightable as a picture, image, or work of art?

Perhaps not, but it should right? Otherwise people can steal other people's work and integrate components into a 3-D printed transmission. Luckily, anything transmitted or re-broadcast does have case law protecting it if it goes by cable, radio, or satellite - but what if it goes by light-wave, that too is the future, no case law on the books for that yet.

A 3-D rendering of a 2-D image, picture, or device does apply to copyright law so if JK Rawlins has a picture of a character in Harry Potter, her company can create 3-D dolls and those are copyrighted, no one else is allowed to make those without permission, there is ample case law for this for instance Walt Disney's lawsuits against those making Disney character dolls as bootlegged pirated products. Still. The law gets fuzzy with regards to such things as artist renderings, architectural drawings, or building blueprinted plans.

Now then, this gets us into a rather challenging issue with regards to copyright law protection for 3-D printing. For instance, someone can take a picture, use special software on a CADCAM to design a 3-D version, figure out the dimensions, and then turn on the prototype making laser, water, or machine cutter and make it, likewise they could send that newly created file to someone else or to their own 3-D printer. It might be possible for a new technology time-stamping and giving credit to the designer, meaning they automatically can get a royalty trickle payment, perhaps that is the answer here.

If someone takes several objects and incorporates them into a 3-D printed work perhaps each layer of new changes or embedded images would be listed in this case, so everyone can get paid. However, this also gets into gray area with these new iPhone apps where you can take multiple pictures from different angles creating a 3-D image, which you'd then be able to stick into a software program and then send to a 3-D printer - who owns the object?

If you take a picture of something that has a patent, and then you make a copy, you've violated the patent, and it doesn't matter what method you used to re-produce it, but if you take a 2-D object with a copyright and convert it to 3-D now we get into wickedly problematic case law, where some would be covered and some not. What I am saying here, is we have a problem coming forth in 3-D copyright, patent, and even trademark law you see? If you'd like to discuss this with me at a higher level please shoot me an email.

Cite and Reference:

"How to Handle Basic Copyright and Trademark Problems," by Richard Dannay, Practicing Law Institute Audio Cassette version, New York, 1990.

Should I Buy Mounted or Unmounted Rubber Stamps?

Most brick and mortar retail stores carry "mounted" rubber stamps. These usually come with the foam pad and the pink rubber stamp adhered to a piece of oak called a block. They will have the stamped image on the outside of the block for easy recognition. This type of rubber stamp is the most convenient and hassle free way to buy rubber stamps.

These types of rubber stamps are more expensive and when you accumulate a lot of them, they become very hard to store unless you are lucky enough to have a room dedicated to them. Online stores and shops will also offer "unmounted"stamps as well as "mounted." When you purchase these types of stamps, you will only receive the pink rubber stamp that is not trimmed, put on a cushion, or have a block. You will have to purchase some kind of mounting system. You will need special scissors to cut the stamps out and trim them, and then you need acrylic blocks and a storage system.

It sounds like so much extra work, time, and money right? There is a big advantage to buying theses "unmounted" stamps. Once you have initially bought the above tools, you will only need to buy foam cushion and cling pages for storage. The best thing about them is that they are about half the price of the "mounted"ones.

Another great advantage is it takes just a little space to store them in. I bought a 5" binder and bought cling sheets. The stamps stick to the cling sheets and you can make a stamped reference on the opposite side so you can identify them quickly. As your inventory increases, you add more binders, and cling pages. Soon you will have enough stamps to put into categories or different colored binders.

I have well over one thousand stamps and I can't imagine them all mounted to blocks of wood that have to be stored somewhere. If you shop around and do your home work, you can find the items you need to mount your stamps with on sale at different times of the year. Buy binders during back to school sales, sign up for sale notifications at you favorite online store, and don't be afraid to shop the bargain bins.

I know I have given you a lot of information based on my experience and now it is up to you to decide how to buy your rubber stamps. There is no right way or wrong way, it depends entirely on your needs, your time, and your finances. To those who stamp to make a few cards or scrapbook pages, you may want to buy only "mounted" stamps that you can store in shoe boxes. Those of us who do stamping on a regular basis may choose to invest in "unmounted" rubber stamps and all the accessories. It doesn't matter whether you choose "mounted" or "unmounted" rubber stamps as long as they perform adequately for your stamping project with minimal stress and frustration.

How to Get Your HVAC Certification and HVAC Licensing

An HVAC technician can enjoy a variety of benefits including job stability and a hands-on career field. As you complete your HVAC training, make sure to get the right certification and licensing to start you out on a good path to success.

Just follow these 4 simple steps:

Complete an HVAC training program. Take your HVAC certification or licensing or exams. Apply for an HVAC apprenticeship. Apply for entry level HVAC technician jobs.

1. Complete an HVAC training program.

Enroll in an HVAC training program at a local HVAC training school. You can usually complete these programs in less than 2 years. Some colleges may even award you with an associate degree in the process.

2. Take your HVAC certification or licensing exams.

Licensing in Colorado

Some states will require heating, air-conditioning, and refrigeration mechanics and installers to be licensed, others will not. Colorado happens to be one of the states that allow licensing for HVAC technicians to be handled at the county level. Each county may or may not require licensing through their respective building departments. However, it is a good idea to look into it if it's available, for the purpose of doing work that requires permits.

For details on how to get your Heating Mechanic IV license in El Paso County, for example, visit the Contractor Licensing & Registration page at the Pikes Peak Regional Building Department (Pikes Peak RBD) website.

HVAC Certification

If you choose to work in refrigeration you will need to be certified in EPA 608, as required by federal law. For this you must pass a written exam specific to the types of equipment and refrigerants you will be handling. Most quality HVAC training programs include federal EPA 608 training and certification preparation.

Being certified in the HVAC field can allow for higher paying jobs. In the HVAC Excellence program there are several certification exams to choose from for students just starting out. Professional level certifications are also available and require employment verifications and core testing to advance your career. Check them out!

15 Employment Ready HVAC Certifications

Electrical - Suggested prerequisite for all other certifications in the HVAC Excellence program Light Commercial Air Conditioning Air Conditioning Basic Refrigeration and Charging Procedures Electric Heat Gas Heat Certification Oil Heat Residential and Light Commercial Hydronic Heat Heat Pump Carbon Monoxide System Diagnostics and Troubleshooting Procedures Fuel Oil Combustion Natural Gas Combustion Analysis Carbon Monoxide and Combustion Analysis Light Commercial Refrigeration

Take advantage of what's out there, like specialized HVAC training schools, hands-on training, and a multitude of certifications. Now that you know what you have to do and where to get it done, you can be on your way to a new career as an HVAC Technician.

3. Apply for an HVAC apprenticeship.

After completing your HVAC training, you may choose an apprenticeship as your next step. Simply apply to or enroll in an apprenticeship program with an experienced HVAC organization in your area. Learn everything they have to offer and put it to practice. Your apprenticeship may last anywhere from 6 to 36 months.

4. Apply for entry level HVAC Technician jobs.

You can also enter the HVAC field directly after completing a training program and receiving your degree and/or certifications. Many HVAC contractors and employers often hire entry level HVAC technicians to "train in" to their organizations.

Many HVAC programs offer career placement assistance for graduates. Contact your local HVAC training school today and you can be on your way to a rewarding career in HVAC with a good transcript and a healthy resume.

Sources

Pikes Peak Regional Building Department, Contractors Licensing and Registration, pprbd.org/contfiles/ContLicensing.aspx HVAC Excellence, Technician Certification, hvacexcellence.org/EmploymentReady.aspx United States Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook 2010-11 Edition, bls.gov/oco/ocos192.htm

10 Secrets to a Healthy Computer and a Happier You

There comes a time in a person's life where no matter how much you fight it time takes its toll and we begin to slow down in how we perform our daily activities. However, in order to extend our youthful glow and energy levels it is important to eat right, exercise, and keep a positive outlook on life.

Now you may ask what has any of that got to do with "Secrets To A Healthy Computer?"

Well, in a way we're all just like a computer. If you neglect to take care of yourself you soon will cease to function properly and the many tasks that once were easy to do now take twice as long to accomplish and often require you to rest or "reboot" after a malfunction.

I can't tell you what foods to eat or what exercises to perform because I am not a nutritionist. Although, with my experiences in the personal computer field I can share with you some tips of how to keep that rectangle box of circuitry that sits within sights range functioning at maximum performance as long as time will allow.

Some important steps to follow are....

Make certain that your computer is located in a well ventilated area and that all air vents are unobstructed to prevent overheating and premature failure to any internal components.

Clean out the dust build-up at least every 6 months from the inside of the computer case including case vents, power supply vents, and all visible circuitry with a few cans of compressed air that can be purchased from any major computer store or electronics outlet. This will help reduce the chances of overheating and circuitry damage.

Before cleaning just be certain to always unplug the computer from the wall outlet and never physically contact the circuitry inside the computer case to prevent damage.

Be prepared for an unsuspected failure by always making backups of any important data that you do not and can not afford to lose.

I personally keep updated backups of my website and even store the disks at a remote location away from my every day use computers just in case a disaster were to occur and my main computers were destroyed resulting in the need for those lost files.

Purchase and install a well known anti-virus program that can be regularly updated with the latest virus definitions and ran during boot-up to help protect your computer from being the victim of an unwanted infestation.

Every few months or so run your computer's "Scandisk" program followed by the "Defragmenter" program to maximize the efficiency of your hard drive.

If you are not certain of how to use these utilities and being that the steps to execute these programs varies slightly from one operating system to the other it would be easiest to simply use the "Help" option that can be found by clicking on the START button found on your computers desktop.

The START menu will open up a drop-down-box that should display the "Help" option. By going here you can enter the keywords that deal with the answers to the subject you are searching for.

Run your computers "Disk Cleanup" utility every other week or so. If set the "Disk Cleanup" utility will automatically empty the recycling bin and recover some wasted disk space by removing the internet temporary files that seem to always accumulate.

Again, use the "Help" option if you are uncertain of how to perform this task.

Never smoke near a computer because the cooling fans will pull the smoke into the case where it can coat the inside parts of the computer with a residue which in turn can damage sensitive components.

Place the computer case in an area where it will not be accidentally kicked or bumped to prevent the loosening of cables and damage to internal parts.

Invest in a high quality surge protector to provide your computer and monitor against voltage spikes or "surges" that can dramatically shorten the life of your system. Just like most items in a store, "You get what you pay for". So don't skimp out on this important device!

Its also not a bad idea to invest in a surge protector that includes what is called a "Data Line Protector" which allows you to connect your telephone lines to and serves the same purpose for the telephone line to your modem just like the surge protector does for the electrical household current lines.

Finally, if you plan on being away from home for more that a few days at a time or if there is a thunderstorm brewing in your area it is a very wise decision to always unplug all electrical lines and modem telephone lines from your system. Even with a surge protector installed it is possible that such a large voltage spike such as one caused by a lightening strike could prove fatal to any computer system.

If you follow these simple steps the outcome is a healthy computer that will stay by your side and treat you well which also results in a happier you.


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